I believe in beauty with teeth:

Design that’s as strategic as it is stunning.

Obsession engineered

This is where aesthetics and intention collide to create identities that don’t just compete; they captivate.

Brands that don’t just attract eyes; they hold them hostage.

Websites that don’t just inform; they imprint.

Digital strategies that work while you sleep, turning searches into serendipity.

For the founders who know influence is built, not bought, I craft brands and digital experiences that command attention and refuse to let go.

Because love at first sight is great, but real power lies in making them fall harder the longer they stay.

to create brands that captivate.

Through the alchemy of strategic storytelling, bespoke design, and digital experiences, I transform businesses into irresistible brands that command attention, spark recognition, and refuse to be forgotten.

our calling card

  • Aesthetics are our weapon of choice. Every color, font, and pixel moonlights as a secret salesperson, converting, captivating, and cutting through. If it doesn’t make pulses race, we’re not done yet.

  • We’re here to turn heads, specializing in the deliciously disruptive: ideas so distinctly yours, they imprint like fingerprints.

  • With benefits (the professional kind). Brutally honest when needed, champagne-popping when deserved, and always in your corner.

  • Just transparent metrics and hard-won insights. If it doesn't move the needle, we'll tell you—then fix it.

  • I’ll lift only the shiniest trends, then remix them into something uniquely you. The algorithm never sleeps, and neither does my curiosity.

Oh, hi!

I’m Caroline, a brand strategist and Squarespace specialist crafting identities and websites for clients who refuse to blend in. I bridge the gap between strategic thinking and stunning design to help businesses articulate what makes them truly indispensable.

My own love story with branding began at the University of Georgia’s Grady College of Journalism, where I honed the art of storytelling through PR and advertising. Over the past fifteen years, I’ve translated those skills into building brands that stand the test of time, from legal firms and IT specialists to wellness providers and creative entrepreneurs. What unites my diverse clients is a shared desire: to be recognized not just for what they do, but for how distinctly they do it.

I approach every project with hybrid expertise—part strategist, part designer, part wordsmith—because memorable brands require more than a beautiful logo. Your website should be an ambassador, your visuals should telegraph credibility, and your messaging should resonate like déja vú. Whether we’re developing a brand from scratch or refining an existing presence, my goal remains the same: to give you the clarity, tools, and confidence to own your space in the market.

Let’s build something worth raising a glass to.

No French Exits Necessary
a full suite of services to make you want to stay

  • Social Media

    Profile aesthetics that stop mid-scroll

    Canva templates for effortless brand hypnosis

    Posting strategies that spark withdrawal symptoms

    Make Them Addicted

  • Brand Development

    Logos that function like sacred symbols

    Visual systems with addictive consistency

    Voice guidelines sharper than a bespoke suit

    Make Them Fall

  • Newsletters

    Mailchimp and Squarespace setups and integrations with just-press-play ease

    Templates that make creating content feel like staging a party

    Sequences that make opens feel like invitations

    Make Them Subscribe

  • SEO

    Keyword strategies that feel like fate

    Content clusters engineered for repeat encounters

    The art of being found at exactly the right moment

    Make Them Click

  • Website Design

    Custom Squarespace sites that feel like secret gardens

    Navigation so intuitive it borders on telepathy

    Mobile experiences that they can't look away from

    Make Them Obsessed

  • Collateral

    Business cards that imprint your essence

    Brand assets that radiate unwavering professionalism

    Swag that turns users into walking billboards

    Make Them Swoon