I’m Caroline, a brand strategist and Squarespace specialist crafting identities and websites for clients who refuse to blend in. I bridge the gap between strategic thinking and stunning design to help businesses articulate what makes them truly indispensable.

My own love story with branding began at the University of Georgia’s Grady College of Journalism, where I honed the art of storytelling through PR and advertising. Over the past fifteen years, I’ve translated those skills into building brands that stand the test of time, from legal firms and telecomm companies to wellness providers and creative entrepreneurs. What unites my diverse client base is a shared desire to be recognized not just for what they do, but for how distinctly they do it.

I approach every project with hybrid expertise—part strategist, part designer, part wordsmith—because memorable brands require more than a beautiful logo. Your website should be an ambassador, your visuals should telegraph credibility, and your messaging should resonate like déja vú. Whether we’re developing a brand from scratch or refining an existing presence, my goal remains the same: to give you the clarity, tools, and confidence to own your space in the market.

Let’s build something worth raising a glass to.